Nuevocentro Mini City: Interactive Retail Activation
For Children's Day at Nuevocentro Shopping, we designed and developed an immersive "Mini City" activation in the mall's central atrium. The goal was to create a safe, high-traffic play zone that included: A traffic circuit with custom ride-on cars ("pata-pata"). Interactive zones: Foam pit, trampolines, and drawing stations. Themed signage and a central photo opportunity. The challenge was to combine playful aesthetics with a durable structure capable of withstanding intensive daily use, all while maintaining strict safety standards for a public retail environment.